Hormel takes aim on a misguided use of the word naturalist in their latest, greatest commercial.
For those unsure, here are the Webster definitions of "Naturalist" and "Naturist":
naturalist, noun nat·u·ral·ist \-list\: person who studies plants and animals as they live in nature
naturist, adjective or noun \ˈnü-dist, ˈnyü-\ : one who does not wear any clothes especially in private places (such as camps or beaches) that are separated from public areas
